Before you select what you think is the ideal color off Pantone Colour Books, stop for a second and consider your audience. This is particularly important if you’re marketing or selling globally instead of locally. You can see, different colors have different meanings to several people. If you’re unfamiliar with the cultural significance of the certain color the product, brand, or identity you’re promoting could end up failing before it comes with a chance to take off! Let’s take a closer look at the cultural significance of color by two of today’s emerging economies.
In China, the colour red is perhaps the most important. No where could this be color more prominent than around the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. It is also the hue the Chinese associate with fire, one of many five elements its people believe create anything that exists by nature.
Interestingly, whilst the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow may be the color chinese people associate with another of your five elements, planet earth, and thus, this color represents royalty.
In India, the colour red represents something quite different: Purity. That’s as opposed to Western cultures in which the color white is utilized to represent purity. Indian brides traditionally wear red gowns and as soon as married their foreheads are adorned with a red dot or tikka, the symbol of commitment. As the wedding represents 81dexrpky beginning of your union of two individuals, the color red also symbolizes fertility and prosperity. The hue green represents the harvest or possibly a new beginning and, like America, green is symbolic of nature. In India green is also the hue utilized to honor Islam.
As popular as green is, don’t utilize it if you plan on doing business with Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like individuals in Latin America, green represents death. But in the center East, green is the colour of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the incorrect color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and then make sure you research your options!